MODSTRÖM FALL 17
CAMPAIGN
While working with Femmes Régionales Sarah was responsible for the creative shoot direction of the AW17 campaign for the Danish Fashion brand Modström. The campaign emphasizes the brand’s flair for colour.
Modström was founded in 2004, and the colourful and feminine design soon won over a lot of hearts, opening up the opportunity to develop Modström into a complete brand concept. The overall mission is not to aim Modström’s designs at an exclusive crowd but instead create a beautiful and easy-to-wear wardrobe relevant to many women.
Case: Shoot Concept
Client: Modström
Year: 2017
Industry: Fashion
Capabilities: Shoot Concept, Creative Direction, Graphic Design.
Photographed by Josephine Svane.
![]()
MODSTRÖM FALL 17
CAMPAIGN
While working with Femmes Régionales Sarah was responsible for the creative shoot direction of the AW17 campaign for the Danish Fashion brand Modström. The campaign emphasizes the brand’s flair for colour.
Modström was founded in 2004, and the colourful and feminine design soon won over a lot of hearts, opening up the opportunity to develop Modström into a complete brand concept. The overall mission is not to aim Modström’s designs at an exclusive crowd but instead create a beautiful and easy-to-wear wardrobe relevant to many women.
Case: Shoot Concept
Client: Modström
Year: 2017
Industry: Fashion
Capabilities: Shoot Concept, Creative Direction, Graphic Design.
Photographed by Josephine Svane.
CAMPAIGN
While working with Femmes Régionales Sarah was responsible for the creative shoot direction of the AW17 campaign for the Danish Fashion brand Modström. The campaign emphasizes the brand’s flair for colour.
Modström was founded in 2004, and the colourful and feminine design soon won over a lot of hearts, opening up the opportunity to develop Modström into a complete brand concept. The overall mission is not to aim Modström’s designs at an exclusive crowd but instead create a beautiful and easy-to-wear wardrobe relevant to many women.
Case: Shoot Concept
Client: Modström
Year: 2017
Industry: Fashion
Capabilities: Shoot Concept, Creative Direction, Graphic Design.
Photographed by Josephine Svane.
