CRAS — Reflections in Pink

Exhibition design and spatial colour concept for a 35 sqm presentation space at CIFF during Copenhagen Fashion Week AW20.

The installation was developed as a physical extension of the CRAS universe, translating the collection’s bold colour palette into a spatial experience. Inspired by the contrast between softness and glamour, the design combined reflective surfaces, vibrant pink flooring, translucent materials, and floral elements to create an immersive setting around the garments.

The spatial composition was built around a series of mirrored plinths and display elements that fragmented and multiplied colour, reflections, and silhouettes throughout the space. As visitors moved through the installation, garments, materials, and objects continuously shifted appearance through changing viewpoints and reflections.

The project explored how colour can move beyond products and become an atmospheric tool for shaping brand identity and spatial experience.