Cras Store

Developed for Danish fashion brand Cras, the project explored how colour and material contrast could shape a strong retail identity and spatial experience.

The concept centred around an immersive pink palette combined with industrial materials such as corrugated metal and modular building elements, creating tension between softness and structure, femininity and rawness. The spatial design translated the expressive and playful identity of the brand into a physical retail environment.

Sarah Gottlieb Studio developed the overall spatial concept, interior design, colour strategy, and creative direction for the store as well as managing the project throughout the build process.